Houzz already has some 200,000 designers using its platform globally, so this makes sense as it looks to add more paid services around its freemium model. The idea for Houzz will be to expand its touchpoints with interior designers and their related firms, to provide more services for them in addition to providing them with inbound business. The team based in Israel will continue to work there, and those in California will move over to Houzz’s offices in Palo Alto, Cohen said. IvyMark’s designer customers primarily are based in the U.S., but the company was founded in Tel Aviv and as it happens its offices are right around the corner from Houzz’s R&D offices in the city, Houzz’s co-founder and president Alon Cohen said in an interview. This is a strong exit for IvyMark (formerly known as Ivy), which had raised just under $3 million from Israeli VC Pitango, Facebook’s David Marcus and others. The financial terms of the deal have not been disclosed, but sources close to the matter tell us Houzz is paying between $30 million and $40 million for the startup. ![]() The company is acquiring IvyMark, which offers a set of business management tools and a community platform for interior designers and home design firms. Houzz, the platform now valued at $4 billion where people plan and help find people to complete home design projects, has made an acquisition to expand how it works with one of its most important groups of customers, interior designers.
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